Reverse ASIN FAQs

What is an ASIN on Amazon?

ASINs are unique 10-character codes assigned to every product in Amazon's catalog. It is typically found in the URL or detail page of a product and is made up of numbers, letters, or a combination of both. So, the term ASIN refers to a specific product on Amazon.

What is a Reverse ASIN Lookup?

A Reverse ASIN lookup, also known as a Reverse search is a keyword research tactic that involves using your competitors' product ASIN to discover which keywords they’re ranking for. This will help you improve your conversions and outrank your competitors.

To carry out a Reverse Search with our Reverse ASIN tool, you can just copy the product URL on Amazon and paste it into the Reverse ASIN tool. The tool will automatically detect the 10-character code and identify the product.

Why do I Need to Do a Reverse ASIN Lookup?

A Reverse ASIN lookup is the best way to get into the back end of your competitors’ listings and see which keywords they’re ranking for. Since these keywords already drive traffic to your competitors’ listings and boost their sales, you can be sure they’ll work for you too. Additionally, it's faster than manually opening your competitors' product detail pages and imitating their top listings.

What’s the Daily Search Limit?

You can run up to 10 searches/day on the standard plan, 250 searches/day on the legendary plan, and 1000 searches/day on the diamond plan.

How Many Marketplaces Does the Tool Support?

Presently, all our tools support eight Amazon marketplaces; United States, United Kingdom, Canada, Spain, Germany, Mexico, France, and Italy.

If you need further assistance, just send an email to or use our Live Chat.

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