PPC Autopilot FAQs
Who will handle my PPC Campaigns?
ZonBase experts who have years of experience under their belts will handle and manage your PPC campaigns. Every campaign is different, so performance will vary from one campaign to another.
Does this service use Search-Find-Buy strategies?
PPC Autopilot doesn’t use SFB (search-find-buy) strategies because they are frowned upon by Amazon.
Is it normal to just barely break even or lose money in the first few weeks?
In any PPC campaign, the first few weeks are often where you put in the bulk of the budget to test which campaigns are working. Increasing the advertising budget is important to improve the traffic and impressions so that finer adjustments can be made. It is perfectly normal to break even or even lose a bit of money during the first weeks.
Will my sales increase after using this service?
The goal of the PPC Autopilot service is to make a profitable PPC campaign. However, to do this, many micro-adjustments that don’t drastically affect swings in sales must be made. Sales can increase if your keywords start to rank high, which is the goal that we aim to achieve.
Will my ad costs be reduced after using this service?
An optimized PPC campaign will not waste bids on keywords that don’t work. By optimizing the campaigns using micro-adjustments, ad costs can be reduced.
How long does it take to notice the changes?
It can take a few weeks up to a month to see noticeable changes that increase your ROI and reduce your ad spend. The initial setup and optimized adjustments often happen in the first few weeks, so the effects of the changes will take time to settle in.
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