Brand Analytics Tool by ZonBase

Introduction to Brand Analytics Tool

A brand analytics tool is a valuable tool for Amazon sellers. It provides insights and data about brands sold on Amazon. The tool helps sellers understand brand performance and market trends, enabling informed decisions about which brands to sell or partner with. Sellers can optimize pricing strategies, manage inventory effectively, and track their own brand performance based on this analysis.

Zonbase's Brand Analytics Tool

To access Zonbase's brand analytics tool, visit the Zonbase website and log in to your account using your registered credentials.

Once logged in, you can find the brand analytics tool in the sidebar menu under "Resellers Tool". Expand the menu and locate the brand analytics tool option. Click on it to open the tool.

Alternatively, you can directly access the brand analytics tool from the dashboard. Look for the "Resellers Tool" section on the main page. Click on it to enter the tool.

Metrics Overview

By utilizing Zonbase's brand analytics tool, you can gain a competitive advantage on Amazon. Here's a closer look at some of the metrics it provides:

brand analytics tool

1. Category: Zonbase provides information on the specific product category under which a brand is listed on Amazon, helping you identify niche opportunities.

2. In-Stock Rate: Zonbase offers insights into the percentage of time a brand's products are available and in stock on Amazon, allowing for better inventory management and customer satisfaction.

3. Average Seller Count: Analyzing the average number of sellers offering products from a particular brand helps assess competition levels and market saturation.

4. Average Price: Zonbase provides the average price at which products from a brand are listed on Amazon, aiding in understanding the pricing landscape and setting competitive prices.

5. Total Sales and Total Revenue: Data on total sales and revenue gives insights into brand popularity and market demand, helping identify high-sales potential brands.

6. Average Size: Information on the average physical size of a brand's products allows evaluation of logistical considerations such as storage and shipping.

7. Average Rating and Total Reviews: Accessing the average rating and total reviews received by a brand's products helps gauge customer satisfaction and improve offerings.

8. Total Product Count: Zonbase provides the number of distinct products offered by a brand, indicating product diversity and market reach.

9. Brand Score: Zonbase generates a brand score by evaluating overall performance and reputation, considering factors such as sales, ratings, reviews, and other performance indicators.

Understanding the Power of Brand Analytics Tools

Brand analytics tools like Zonbase offer numerous benefits for your Amazon business:

  • Identifying Profitable Brands: Analyzing metrics like average seller count, total sales, and total revenue helps you make informed decisions about the brands to sell or partner with.
  • Evaluating Market Trends: Metrics like average price, in-stock rate, and category allow you to identify market trends and align your strategies accordingly.
  • Competitive Analysis: Insights into performance, ratings, and reviews of different brands help you understand and differentiate yourself from the competition. 
  • Niche Selection: Brand analytics tools help you explore categories, discover untapped markets, and capitalize on emerging trends.
  • Data-Driven Decision Making: Access to accurate data empowers you to make data-driven decisions, optimizing pricing, inventory, and partnerships.


In the competitive Amazon marketplace, brand analytics tools like Zonbase are essential for gaining a competitive edge. Use these Reseller tools to gain insights, make informed decisions, optimize strategies, and unlock your Amazon business's potential. Integrate Zonbase into your arsenal and take advantage of the opportunities it offers.

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